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The Secret Ingredient

Recipes for Success in Business and Life



About The Book

Gigi Butler of Gigi’s Cupcakes shares her personal success story, her hard-won business acumen, and the life-changing inspiration that she’s gained from a challenging life. Each chapter includes a delicious dessert recipe for cupcakes and more!

As a young child, Gigi knew that if she wanted to succeed, she had to work hard and offer a service that people wanted to buy. At age seven, she sold eggs out of her little red wagon to neighbors. At age fifteen, she bought cleaning supplies and started a cleaning service out of her rural California home.

When she moved to Nashville at nineteen, she had her heart set on becoming a country music star. She cleaned houses by day and took every singing opportunity she could find by night. But when she found herself still doing the same thing at age thirty, she realized that God had better plans for her. If she wouldn’t be a successful singer, she decided she would grow a business that she could be proud of.

An extraordinary baker throughout her life, she decided to open a cupcake shop with all the money she could pull together. With the help and support of her family, she was able to open her first store in a prime Nashville location. The news of her cupcakes spread quickly, and the franchise became a huge success.

In The Secret Ingredient, Gigi shares how her failure led her to explore her passion for baking and how she became a successful businesswoman. With spunk and humor, she weaves her hard-won wisdom and business acumen into the fun, fascinating, and instructive stories of her life. Each inspirational chapter concludes with a treasured family recipe for cupcakes and other scrumptious desserts.

For anyone with big dreams, Gigi’s message is simple: believe in yourself, walk with integrity, work hard, and trust in God. Your life may not turn out exactly how you expected or hoped, but it will be so much better than you could have ever imagined.

About The Author

© Ashley Hylbert Photography

Gina “Gigi” Butler opened her first Gigi’s Cupcakes location just off of Music Row in Nashville, Tennessee in 2008. Today, with ninety-four locations and counting, Gigi’s is the largest cupcake franchise in the world. As the chief brand officer, Gigi spends her time bringing her treasured family recipes to life in the array of dazzling and delicious cupcakes and cakes baked fresh daily. A talented hostess and mentor, Gigi spends much of her time traveling to new and existing Gigi’s locations to spread the joy and happiness of Gigi’s Cupcakes. The Secret Ingredient is her first book. 

Product Details

  • Publisher: Howard Books (December 4, 2018)
  • Length: 320 pages
  • ISBN13: 9781501173523

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Raves and Reviews

“Butler’s memoir provides an encouraging argument for the value of chasing dreams.”

– Publishers Weekly

"Hardworking, giving up everything to chase her goals, and then starting over again… Gigi Butler is the
embodiment of the American Dream. The inside look at her success story in The Secret Ingredient will
inspire savvy entrepreneurs to invest in their own dreams.”

– Daymond John, star of ABC's Emmy Award winning business show Shark Tank

“With its conversational tone, this memoir reads like a chatty mentor sharing helpful advice and the occasional personal anecdote . . . there’s plenty to learn from Butler’s experience.”

– Booklist

"My first Gigi’s cupcake was an experience I will always remember. Those cool and beautiful cupcakes enticed me and those flavors stole my attention forever! When I eventually met her in person, it all made sense… Of course such a stunning and inspirational woman created those delicious cupcakes! Gigi came to Nashville as an aspiring musician and she just wanted her creative energy to shine. Her personality and story is much like mine. I came to Nashville for the same reasons, but ended up as an executive in the music business. That creative side of us both carried over into what we would become. Me, a record producer, and Gigi, an entrepreneur who got her start cleaning the homes of Nashville’s best. If you ever need to feel inspired by a dreamer, this is a must read."

– Tony Brown, music producer

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