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The Rebel Rules

Daring To Be Yourself In Business

Foreword by Richard Branson

About The Book

When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood.
A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun.
In The Rebel Rules, Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators.
The Rebel Rules will show you how to:
  • Tap into your natural talents and focus on what you can control
  • Build a fanatical customer base and create great buzz
  • Engage employees and encourage them to break the rules
  • Kick butt in business and still have a life

With exercises and activities that will develop these and other business skills, The Rebel Rules will transform the way you approach your career.

About The Author

Photograph (c) Lisa Keating,

Veteran CEO Chip Conley has created more boutique hotels than anyone in the world. Founder of Joie de Vivre Hospitality, which he grew into America’s second largest boutique hotel company, he speaks around the world on how to find meaning at the intersection of business and psychology. The author of several books, including Peak: How Great Companies Get Their Mojo from Maslow, he was named the Most Innovative CEO in the San Francisco Bay Area, which he calls home. For more information, visit and

Product Details

  • Publisher: Touchstone (January 3, 2001)
  • Length: 288 pages
  • ISBN13: 9780684865164

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Raves and Reviews

Faith Popcorn Chip Conley beautifully explains the importance of the new breed of entre/intra-preneur. The Rebel Rules gives us each the opportunity to explore and put into action the rebel within us.

Seth Godin author of Permission Marketing The Rebel Rules is more than just an inspirational handbook for the new generation of leaders -- it's essential reading for anyone who really wants to make a difference. The future belongs to the rebels who can take the principles in this book and run with them.

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    Photograph (c) Lisa Keating,
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