The effects of the online revolution are being felt far beyond Silicon Valley, and now all businesses -- from start-ups to established companies -- face "survival of the fittest." A company or product can be an industry leader one moment and obsolete six months later. Entire industries, ranging from computer sales to stock trading, are being thrown into chaos as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. For companies, this pressing need to continually create new, different, better products to stay one step ahead of the competition defines the new reality of business today, the world of "HyperWars." To stay afloat, business managers need practical guidance, and they need it fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven practical strategies for thriving in this hypercompetitive environment. Including "Use the Internet as the World's Most Sophisticated Telephone" and "The Magic in 'Free,'" these visionary strategies are illustrated with hundreds of examples of Internet initiatives real companies -- from pool suppliers to major businesses like Cisco and Chrysler -- are implementing today. Not just for companies selling products over the Web, HyperWars explains how the Internet can and must be incorporated into all of a business's operations, to do everything from cutting procurement, marketing, and communication costs to deepening customer relationships. Both a wide-ranging analysis of the massive changes the Web is bringing to all industries and a crucial, groundbreaking redefinition of business strategies, HyperWars provides readers with the essential tools they need to survive and profit in the new competitive era.
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Discussion Group Questions 1. Do you agree that the Internet inherently puts tremendous price pressure on retailers and manufacturers? 2. Do you agree that the Internet inherently leads to consolidation among industry participants? 3. What kinds of practical steps can your business take to survive? 4. Do you believe the Internet dramatically increases the value of being first to market? 5. How do you think the growth of the Internet will affect the pricing of your products and services over the long term? Do you think we will see the same product with prices that fluctuate rapidly (both up and down) over time? 6. What businesses will not be changed by the rapid growth of the Web? 7. What kinds of new business opportunities do you think the rapid growth of the Web is creating?
Kate Kelly is an advanced practice mental health nurse with twenty-two years’ experience as a family, group, and individual therapist. She has specialized in working with AD/HD adults for the past thirteen years and is the founder of the ADDed Dimension Coaching Group. Kate and Peggy Ramundo are the coauthors of the bestselling books, You Mean I'm Not Lazy, Stupid or Crazy?! and The ADDed Dimension. Both Kate and Peggy are nationally known speakers and workshop leaders, offering topics related to AD/HD. Currently, Peggy and Kate are revising the Lazy Crazy book and writing a third book on AD/HD and relationships.
Bruce Judson, author of NetMarketing, was named one of the nation's leading interactive marketers by Advertising Age. He is the president of the Judson Group, a private consulting firm specializing in Internet business.
Michael Wolff author of Burn Rate Judson has a remarkable ability to separate the hype from reality: HyperWars is a rare combination of an insightful explanation of what is happening today and highly useful lessons for business survival.