Future Words

A Non-Obvious Glossary of Terms That Don't Exist (But Soon Will)

Published by Ideapress Publishing
Distributed by Simon & Schuster

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About the Book

AS FEATURED IN THE GUARDIAN & FAST COMPANY

"Entertaining and sometimes-prescient forecast of what we all may be talking about next."
—Kirkus Reviews

"A playful lexicon of the words the world might need in an uncertain future."
—PW Booklife Review

"A whimsical and intelligent take on the future we find ourselves inadvertently hurtling towards."
—Actual Reader Early Feedback

FROM THE #1 BESTSELLING AUTHORS OF THE FUTURE NORMAL COMES THIS BOOK FEATURING 100 NEW WORDS TO DESCRIBE OUR MODERN WORLD!

The future arrived early. Nobody updated the dictionary.

Ever wonder what happens to our curiosity when AI gives us easy answers for everything? There's finally a word for that: unwondering. What about avoiding that next promotion and choosing to stay in your current role? That's ladderdodging. Or the algorithm that seems designed to offer you nothing but rage bait? Enter the angorithm.

This book is for word lovers, trend spotters, and anyone who has ever wished for a word that didn't quite exist.

From Rohit Bhargava and Henry Coutinho-Mason — the bestselling futurists behind The Future Normal — comes a lightly satirical glossary of the words we're all about to need.
Words like:
•Outsourcery (n.): The everyday magic of handing a parenting or life task to technology.
•Datachondria (n.): The steady drip of personal health data that fuels anxiety that something is wrong with you.
•Glitchenfreude (n.): The vindicated delight of watching supposedly godlike technology fail in public.
•Subscreep (n.): The ongoing accumulation of accidental and intentional monthly subscriptions.
•Chronobias (n.): The lingering belief that the quality of work must be measured by how long it takes.
•Veritax (n.): The cognitive cost of having to constantly verify the authenticity of everything you see and hear.
•Dorch (n.): A lapse into momentary stupidity, generally caused by an overreliance on easy answers from AI.

Drawing on nearly two decades of trend research, this beautifully designed compact book names the shifts you've already noticed and the feelings you've never been able to describe, across how we love, work, spend, play, parent, and travel.

The ideal gift for that person in your life who loves words, trends and the belief that having new words to describe the future might just help us shape it too.

About the Authors

ROHIT BHARGAVA is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and previously spent 15 years leading brand strategy for large global brands while at Leo Burnett and Ogilvy. Rohit is the #1 Wall Street Journal bestselling author of ten books, a monthly contributor to Inc magazine and is a popular Adjunct Professor of storytelling, persuasion and marketing at Georgetown University.

HENRY COUTINHO-MASON is one of the world’s leading authorities on consumer trends, having spent a decade as the managing director of TrendWatching. He is the author of Trend-Driven Innovation and has given more than 100 inspiring and practical keynotes and workshops in 30+ countries, to the world’s biggest brands including J&J, Calvin Klein, Mastercard, the Tata Group, and many more.

Series with Books by the Authors

Product Details

  • Publisher: Ideapress Publishing (November 26, 2026)
  • Length: 240 pages
  • ISBN13: 9781646873395

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