Rohit Bhargava

About The Author

ROHIT BHARGAVA is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and previously spent 15 years leading brand strategy for large global brands while at Leo Burnett and Ogilvy. Rohit is the #1 Wall Street Journal bestselling author of ten books, a monthly contributor to Inc magazine and is a popular Adjunct Professor of storytelling, persuasion and marketing at Georgetown University.

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Books by Rohit Bhargava

Future Words

A Non-Obvious Glossary of Terms That Don't Exist (But Soon Will)

By Rohit Bhargava and Henry Coutinho-Mason

The future arrived early. Nobody updated the dictionary.

Ever felt a pang of nostalgia for a memory that was AI-generated and never actually happened? There's finally a word for that: fauxstalgia. Sat through a colleague confidently narrating a future they haven't researched,...

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