Henry Coutinho-Mason

About The Author

Henry Coutinho-Mason is one of the world’s leading authorities on consumer trends, having spent a decade as the managing director of TrendWatching. He is the author of Trend-Driven Innovation and has given more than 100 inspiring and practical keynotes and workshops in 30+ countries, to the world’s biggest brands including J&J, Calvin Klein, Mastercard, the Tata Group, and many more.

Books by Henry Coutinho-Mason

Future Words

A Non-Obvious Glossary of Terms That Don't Exist (But Soon Will)

The future arrived early. Nobody updated the dictionary.

Ever felt a pang of nostalgia for a memory that was AI-generated and never actually happened? There's finally a word for that: fauxstalgia. Sat through a colleague confidently narrating a future they haven't researched,...

Paper Over Board

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The Future Normal

How We Will Live, Work and Thrive in the Next Decade

A handbook for visionaries featuring the 30 biggest non-obvious ideas and instigators that will shape humanity’s next decade.

Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-...

Trade Paperback

LIST PRICE $19.99

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