Wim Vermeulen

To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainab...

In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can't keep up with. And rightly so. Tesla cars can warn us of accidents before they have happened. Amazon has drone delivery up and running. Consumers are getting ready to embrace virtual r...