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Table of Contents
About the Book
To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
Product Details
- Publisher: Lannoo Publishers (December 8, 2022)
- Length: 200 pages
- ISBN13: 9789401486255
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