Rob Percival

About The Author

Rob Percival is Head of Policy at the Soil Association, Britain’s leading food and farming charitable organization. He has been shortlisted for the Guardian’s International Development Journalism Prize as well as the Thompson Reuters Food Sustainability Media Award. He lives in Britain.

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Books by Rob Percival

The Meat Paradox

Eating, Empathy, and the Future of Meat

By Rob Percival

From a vital new voice in food ethics comes a smart, nuanced investigation into the current meat debate.

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