Rajendra Sisodia

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Books by Rajendra Sisodia

The Rule of Three

Surviving and Thriving in Competitive Markets

By Jagdish Sheth and Rajendra Sisodia

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:

McDonald's, Burger King, and Wendy's

General Mills, Kellogg, and Pos...

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