Pierre Chandon

Pierre Chandon, PhD, is the L’Oréal Chaired Professor of Marketing, Innovation, and Creativity at INSEAD in France and Director of the INSEAD-Sorbonne University Behavioral Lab. A leading expert on food marketing and consumer behavior, he has published more than seventy peer-reviewed articles and received numerous major research and teaching awards. A Fellow of the Society for Consumer Psychology, the field’s highest distinction, he has held visiting appointments at Harvard Business School, Wharton, and Northwestern. His research has been covered widely in US and international media.