Peter C. Krieg

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Books by Peter C. Krieg

Counterintuitive Marketing

Achieving Great Results Using Common Sense

By Kevin J. Clancy and Peter C. Krieg

Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Cl...

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