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Kevin J. Clancy
Books by Kevin J. Clancy
Counterintuitive Marketing
Achieving Great Results Using Common Sense
By Kevin J. Clancy and Peter C. Krieg
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Cl...