David H. Joosten

About The Author

David H. Joosten is the co-founder of GrowthLoop and a former Google marketer who has advised companies including Indeed, Priceline, and Google on their first-party data strategy.

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Books by David H. Joosten

First-Party Data Activation

Modernize your marketing data platform

By Alina D. Magauova, Oscar Kennis and David H. Joosten

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.

First-Party Data Activation shows you how to transform general customer data into a deep understanding of who your customers are, what resonates with them, a...

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