Alina D. Magauova

About The Author

Alina D. Magauova is the founder of Segment360, a brand strategist and a product marketing leader who has worked with Fortune 500 and Global 500 companies across Asia, Europe, and North America.

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Books by Alina D. Magauova

First-Party Data Activation

Modernize your marketing data platform

By Alina D. Magauova, Oscar Kennis and David H. Joosten

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.

First-Party Data Activation shows you how to transform general customer data into a deep understanding of who your customers are, what resonates with them, a...

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