Dave Staughton

About The Author

DAVID STAUGHTON, BSc (Hons), AFAIM, CCEO, MIMC, is a scientist, author, speaker and award-winning businessman who helps companies find more opportunities to make sales all year round. With over 30 years of experience, Dave drives business development and cross-selling in a broad range of industries including mining, retail, hospitality and consulting. Dave’s consulting and training clients include multinationals, nationally listed companies and groups of small businesses seeking to radically lift team member engagement levels and boost sales results.

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Books by Dave Staughton

The VIP Principle

Discover How Guest Experiences Drive Long Term Growth

By Michelle Pascoe and Dave Staughton

WOW Your VIP Guests And Boost Your Business

Whether you run a casino, resort, club, hotel, restaurant or conference centre, it has never been harder to compete for your guests’ dollar. How can your business cater to all of its highest-paying guests if they are from different generations a...

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