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Allan Schoenberg
Books by Allan Schoenberg
Building a Business Development Culture and Strategy
A Management Guide for Law Firm Leadership
By JeanMarie Campbell, Julie Henson, Heidi K Gardner, Jamie Diaferia, Andrew Longstreth, Trish Lilley, Allan Schoenberg, Renate Wagner, Renee Branson, Jennifer Leonard, Monica Rodriguez Kuniyoshi, Jessica Grayson, Ida Abbott, Tim Corcoran and Jaron Rubenstein
Edited by Deborah B. Farone
What does it take to develop and sustain a culture that values marketing, business development, and client care as shared responsibilities across the firm? Drawing on decades of experience advising law firm leaders, chief marketing officers, and partners, Building a Business Development Culture a...