In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth.
If you think “viral marketing” only refers to making videos or memes to get shares on social media, there’s a reason you’ve found it difficult to grow your business. In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. Developed over years of research and more than a decade of starting, growing, and selling startups, Viral Hero includes a detailed breakdown of the many types of viral marketing, their various techniques and strategies, clear explanations of abstract and often misunderstood theories, simple tactics for measuring and predicting your viral growth, and actionable steps for making your product spread like wildfire. Using detailed examples from real high-growth companies, Viral Hero is a comprehensive, approachable resource that gives you all the tools you’ll need on your journey toward becoming a viral hero for your business.
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Travis Ste?en is a serial entrepreneur and growth engineer who specializes in building viral products. Over the past decade, Travis has started and subsequently sold seven com-panies. As a growth lead, he has helped create hundreds of millions of dollars in value for various Silicon Valley startups. He currently serves as the founder and CEO of FlashCourse, a financial education company with the goal of providing fun, fast, free financial education worldwide. Using years of research and knowledge gathered from building dozens of startups and advising and consulting for many more, he has developed a comprehensive step-by-step strategy for building viral products so they (at least partially) grow themselves. Through Viral Hero Labs, he and his team use these viral growth strategies to help start and grow numerous brands and corporations in several countries.
Publisher: Indigo River Publishing (January 7, 2020)