Bruce Bodaken is Chairman, President, and CEO of Blue Shield of California, a 3.3 million-member not-for-profit health plan that serves the commercial, individual, and government markets in California. During Mr. Bodaken's five-year tenure as CEO, Blue Shield's membership has more than doubled and company revenues have risen from $3 billion to nearly $7 billion. Before embarking on a career in health care, he taught philosophy at the college level. In addition to his work at Blue Shield, Mr. Bodaken serves on numerous professional and civic boards, including the board of directors of the California Business Roundtable; America's Health Insurance Plans; and the University of California, Berkeley's Health Services Management Program. He lives in Mill Valley, California.
Robert Fritz has for more than twenty years been developing the field of structural dynamics through his work, first in the area of the creative process, and then in the area of organizational, business, and management issues. At least eighty thousand people throughout the world have participated in courses Fritz has created. He is the author of several books, including the bestseller The Path of Least Resistance. As a consultant, Fritz has helped numerous organizations put the structural approach into practice, and his clients include Fortune 500 companies, many midsize firms, as well as governmental and nonprofit organizations. Fritz is also a composer and a filmmaker. He lives in Newfane, Vermont.