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The Death of Cool

From Teenage Rebellion to the Hangover of Adulthood

By Gavin McInnes

 Though technically a memoir, this is more a compendium of hair-whitening bar stories that punch you in the throat until your eyes explode. Many people have watched their friends die and some have been to jail. There are those who have stepped in the ring with professional fighters and been beaten within an inch of their lives. Others have created media empires. Very few have done all this and embarrassed dozens of celebrities; enjoyed more than a couple of threesomes; brought the world “Warhol’s Children”; consistently attracted a million views with viral comedy videos; said, “Jesus is gay,” on national television; and made two American Indians from scratch.

There certainly isn’t anyone with this kind of life experience who can convey each tale in such a hilarious and endearing way. Whether he’s watching his friend get decapitated on acid or snorting cocaine off women’s breasts, McInnes only ever has one priority: maximum laughs. He’s not here to tell you how wise his father is or how hard it was to achieve his success. He’s here to make you laugh so hard, you puke. That’s it.
Photo by Rob Gilbert
Gavin McInnes

Gavin McInnes is a prankster, provocateur, comedian, and creator of contemporary, alternative pop culture. He established an underground Montreal newspaper, which he grew into Vice Magazine Publishing Inc., an international megabrand that still defines cool for “the kids today.” He is the author of The Vice Guide to Sex, Drugs and Rock & Roll; DOs & DON’Ts; DOs & DON’Ts 2; and Street Boners, which is based on his new website StreetCarnage.com. Today McInnes lives with his wife and two kids in New York City, writes for television, and makes viral comedy videos for any corporate sponsors that don’t mind fart jokes.  

“You will not find a memoir like this anywhere. Usually when people are this insane, they can’t form coherent sentences, but Gavin brilliantly weaves his bizarre outlook on life in a way that makes them somehow feel relatable. I love this book.”—Justin Halpern, author of Sh*t My Dad Says

“I loved this book, though it may have given my eyeballs gonorrhea.” —Samantha Bee, author of I Know I Am, but What Are You?

“An interesting, infuriating read. You will never love this book harder than it already loves you.”—Patton Oswalt, author of Zombie Spaceship Wasteland

“I laughed so hard I got a headache.”—Justin Theroux, author of Tropic Thunder and Iron Man 2

“Wonderfully powerful, funny, and full of life, this book is amazing and a pleasure to explore. I cried while reading the 9/11 chapter.”—Andrew W.K. author of “Party Hard”

“I loved this book, though it may have given my eyeballs gonorrhea.” —Samantha Bee, author of I Know I Am, but What Are You?

"This book sucks."—Tucker Max, author of I Hope They Serve Beer in Hell

“How to Piss in Public is a Bible waiting to happen.” —Maxim

"[A] compelling memoir...insanely hilarious."

– Huffington Post

"So f**king good, I can't recommend it enough."

– Nikki Glaser

The Death of Cool

From Teenage Rebellion to the Hangover of Adulthood

By Gavin McInnes