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The Art of Badassery

Unleash Your Mojo with Wisdom of the Dojo

Published by Health Communications Inc
Distributed by Simon & Schuster



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About The Book

For any woman who's ever felt burned out, beaten down, or needs a reminder of how powerful she is, third-degree black belt and motivational coach of ABC's "My Diet Is Better Than Yours" teaches a unique brand of badassery--how to get back up no matter what life throws at you; how to level up your mind, body and spirit; and how to turn your setbacks into secret weapons.

Jennifer Cassetta is a nationally recognized keynote speaker, health and empowerment coach, and a 3rd-degree black belt in Hapkido. After a brush with death on September 11th, 2001, three blocks south of the World Trade Center and then fending off an attacker late one night months later, Jenn took a deep dive into martial arts training where she learned how to harness the power of mind, body, and spirit.

Now she teaches women from colleges to corporations how to unleash their inner badass by using dojo wisdom as a metaphor for life.

Whether the opponent is a financial hardship, a difficult boss, or being in a manipulative relationship, Cassetta teaches readers how to flex their mental muscle, how to rise above fears, and how to turn setbacks into superpowers.

Through thought-provoking exercises and no-holds-barred humor, she shows women how to close the door on blame and shame; how to grow from their Greatest (S)Hits List of life disappointments; and how to disarm and defend against the blocks that hold them back.

In life--just like in martial arts--we get pushed and pulled and kicked down. We get banged up and bruised and stretched to our limits. Cassetta champions women that while they may bend, they will not break, and that they have the power within them to rise up and stand tall.

Chapter 1: WHITE BELT: Embrace the Suck

Chapter 2: YELLOW BELT: Bounce Back

Chapter 3: ORANGE BELT: Block the Bullshit

Chapter 4: GREEN BELT: Find Your Roar

Chapter 5: BLUE BELT: Elevate Your Energy

Chapter 6: RED BELT: Connect with Your Warrior Within

Chapter 7: BLACK BELT: Take the Lead

About The Author

Jennifer Cassetta is a nationally recognized motivational speaker and health and empowerment coach with a third degree black belt in Hapkido and a master’s degree in nutrition. Over the past two decades, she has helped people to feel strong, safe, and powerful from the streets to the boardroom. Her keynotes and trainings have helped tens of thousands of women tap into their innate power, speak up against predatory behavior, and level up their mind, body, and spiritual wellbeing.

From teaching Carrie Fisher self-defense on The Today Show to being a featured weight loss expert on ABC-TV's My Diet is Better Than Yours, Jenn brings a unique passion plus practical tips for self-defense, optimal mental and physical health, and personal badassery.

Product Details

  • Publisher: Health Communications Inc (August 23, 2022)
  • Length: 208 pages
  • ISBN13: 9780757324321

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Raves and Reviews

"Jenn goes beyond showing women how to feel empowered. She shows them how to take action toward protecting their peace and their power. must-read, especially if you want to enhance your ability to be your own superhero."

—Shaun T, fitness motivator

“Jennifer Cassetta is the master teacher of The Art of Badassery. This book is an empowering and inspiring step-by-step (or rather, belt-by-belt) guide to help you unleash your inner warrior and kick-start the black belt journey to your highest ambitions.”

—Kara Richardson Whitely, author of Gorge: My Journey Up Kilimanjaro at 300 Pounds

“There are books that talk about speaking up, unleashing your inner badass, and reclaiming your power, and then there are books that show you how to do it. The Art of Badassery shows you how to do it.”

—Jess Ekstrom, author, Chasing the Bright Side

“As a mother, working hard to raise an empowered daughter, I was able to add some much-needed tools to my tool belt because of this book. It is not enough for us to tell our girls to be strong, but to empower them mentally, verbally, and physically without hesitation! A must-read as we fight for the next generation of girls to come.”

—Katie Wilcox, founder and CEO of Natural Model Management

“For any woman who wants to find her inner badass, Jenn Cassetta knows the way! The Art of Badassery is a book we all need now—a time when it’s more important than ever to own your mind, your body, and your future. Jenn provides a dynamic, funny, down-to-earth road map to becoming who you were born to be, giving step-by-step instructions on how to heal, how to grow, how to thrive.”

—Dana Belcastro, film producer and black belt

"This punchy outing lands some blows."

– Publishers Weekly

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