Straight from the CEO reveals the practical, far-reaching insights of the world's top CEOs, including: Royal Dutch/Shell's Cor Herkströter, mastermind of the most ambitious makeover among the world's energy behemoths; British Airways' Sir Colin Marshall, the market genius who powered the carrier's celebrated turnaround; Chase Manhattan's Walter Shipley, architect of one of the largest mergers ever to take place in the financial sector; Monsanto's Robert B. Shapiro, who has raised the hurdle bar on growth and profitability goals, although the company is at the peak of its form; British Aerospace's Sir Richard Evans, developer of one of Britain's biggest and boldest corporate-change management programs; Compaq Computer's Eckhard Pfeiffer, who has transformed himself from a successful turnaround artist into a hard-driving champion of continuous corporate renewal. Straight from the CEO is a major event, providing the rare opportunity to hear directly from the world's greatest business leaders. No ivory-tower theorizing, no speeches, no "consultant speak," these are the practical insights of leaders who every day must find ways to test and validate new ideas, implement change to improve the bottom line, and ultimately focus on the core ideas that will truly reshape their corporations. Straight from the CEO is an invaluable tool for managers at every level.
Reading Group Guide
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Discussion Questions 1. Is it true that business leaders have become the key players of our times? Why? 2. Why is it necessary for successful CEOs to invade the "soft" world of human relations? 3. What are the dominant challenges faced by today's top leaders? 4. Is it possible for others in the corporation beside the CEO, to orchestrate radical change? Why or why not? How about your corporation? What are the four defining characteristics of radical change? 5. What is the difference between a transformational leader and a transactional leader? 6. Why is it important for your company to "live the brand?"
Geoffrey Brewer Sales & Marketing Management How refreshing: A business book written by people who actually run business...all of the corporate leaders in the book...offer compelling perspectives on the burning business issues managers face today.
Jim Pawlak Cleveland Plain Dealer A riveting portrait of top-to-bottom thinking and decision-making in large corporations.