Light Strategies For Innovation

About The Book

From a leading business scholar comes this analysis of strategies and practices for sparking innovation within several of the world’s major companies.

Willard Zangwill’s study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more—in order to influence and promote the innovative process.

Product Details

  • Publisher: Free Press (June 15, 2010)
  • Length: 380 pages
  • ISBN13: 9781451603309

Browse Related Books