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About The Book

From a leading business scholar comes this analysis of strategies and practices for sparking innovation within several of the world’s major companies.

Willard Zangwill’s study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more—in order to influence and promote the innovative process.

About The Author

William I Zangwill is the author of Light Strategies For Innovation, a Simon & Schuster book.

Product Details

  • Publisher: Free Press (June 15, 2010)
  • Length: 380 pages
  • ISBN13: 9781451603309

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