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Light Strategies For Innovation

About The Book

Willard Zangwill’s study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more—in order to influence and promote the innovative process.

About The Author

William I Zangwill is the author of Light Strategies For Innovation, a Simon & Schuster book.

Product Details

  • Publisher: Free Press (October 1, 1998)
  • Length: 380 pages
  • ISBN13: 9780684863979

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