Shidan lives in Washington, DC, and is a creative storyteller with over a decade of experience redefining some of the world’s largest brands. Born and raised in Italy, he holds an MSc in media and communications from the London School of Economics. During the pandemic (a.k.a. the sockiest time ever) he decided to leave his brand consulting job and team up with his cousin Roshan to create Life Really Socks!

Roshan lives in Cali, Colombia, with his wife and two kids. Born and raised in Italy, he holds a BSc in sustainable development from Kingston University of London. He has worked on a range of large-scale renewable energy projects in Italy and in Colombia … but always had the creator’s itch! So when Shidan called him in the middle of a global pandemic to partner up on Life Really Socks, he didn’t hesitate to join in!

Mahui lives in Cali, Colombia. At age 5, he was already filling notebooks with doodles of weird dinosaurs and odd-looking creatures. He studied Visual Communication Design but decided early in his career to pursue his real passion: illustrating graphic novels. When Shidan and Roshan reached out to him about doing a series on talking lost socks, his inner child came out in full force!