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Choosing Greatness

An Evidence-Based Approach to Achieving Exceptional Outcomes

Published by Forefront Books
Distributed by Simon & Schuster

About The Book

Do you yearn to achieve more? To make more? To do more? You are not alone. We are all drawn to the irresistible sensation of accomplishing great things and succeeding mightily. Yet despite our best efforts, ultimate success and joy can seem so elusive. Why? All too often we are running on autopilot, repeating past behaviors, and achieving the same results.

In Choosing Greatness, Christina Curtis combines her decades of practical experience in business psychology and her conversations with some of the greatest leaders of our generation—Richard Branson, CEO of the Virgin Group; Javier Rodriguez, CEO of DaVita Inc.; Jonathan Johnson, CEO of; Teena Piccione, executive at Google; Lara Merriken, founder of LÄRABAR®; and more—to teach you how to unlock the full potential of the greatest change agent imaginable: your own mind.

In the space between instinct and outcome, between reflex and reflection, between ordinary and extraordinary, lies choice. This optimistic, fast-paced book provides clear, easy direction on how to live more consciously in that space so you can push your brain to operate with peak efficiency and precision.

If you’re a leader, entrepreneur, executive, or anyone who wants to squeeze more time, money, and joy from every day, Choosing Greatness is a must-have book that's brimming with tools and strategies!

About The Author

Christina Curtis is the founder of Curtis Leadership Consulting based in Denver, Colorado, supporting a range of high-achieving clients from world-class entrepreneurs to executives from Fortune 500 companies and Olympic athletes. A thought leader on motivation and goal attainment, she has written articles and been featured in Harvard Business ReviewForbesPsychology TodayEntrepreneur, and Fortune magazines. She earned her master’s degree in organizational psychology, is certified in NeuroLeadership, and is an accredited Master Coach, a designation held by less than 2 percent of coaches globally.

Product Details

  • Publisher: Forefront Books (May 2, 2023)
  • Length: 256 pages
  • ISBN13: 9781637631751

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Raves and Reviews

"Choosing Greatness is at once deeply thoughtful and eminently practical—an excellent read for anyone looking to broaden and deepen their professional lives."

Daniel Pink, #1 New York Times Bestselling Author of The Power of Regret, When, and To Sell Is Human

“This book is packed with meaningful strategies on how to identify and stay focused on the most important things. As a leader, it is critical to access the energy, attitude, and insights that will unlock new layers of growth and possibility for individuals and the organization. Choosing Greatness has refined techniques for all of us on how to do just that.”

Rich DeGeronimo, President, Product and Technology, Charter Communications

Choosing Greatness captures invaluable insights to accelerate your career, getting you out of your head and back into the game. It’s a must-read for those in business looking to reach exceptional levels of performance.”

Neil Blair, President, KP

Choosing Greatness is a clear-eyed, evidence-based approach that gets to the heart of how to choose your future. It strips away the artifice and provides practical advice on how to achieve your goals. I worked with the ever-positive Christina and am better off for it!”

Jeanine Jiganti, General Counsel, Walmart Health & Wellness

“Deeply insightful book and fascinating read that compels us to look at our habits and assess what’s moving us forward or holding us back. Christina’s evidence-based and practical approach to coaching helped transform our executive leadership team into change agents, improving our overall business growth and success!”

Denise Napier, CEO and President, Health Partners Pla

Choosing Greatness will unlock the clarity you need to be a better leader and more fulfilled at home and at work. Christina’s storytelling prowess and personal experiences also make it an impossible book to put down.”

David Cuddy, General Manager, Public Affairs, Microsoft

“This book shows you how to avoid letting your habits hijack your decisions. We must make every word and action count. Our time is finite. Using this system, you can learn to focus your intensity and really light your goals on fire.”

Wes Lujan,

“Christina makes sense of the challenging topics of brain circuitry and neuroplasticity, with superb writing that lets the pages fly by! By learning to maximize good habits and break bad habits, I am convinced Choosing Greatness will serve an important role in helping us achieve exceptional results.”

Dr. Adam Wolff, Colorado Neurological Research Center

Choosing Greatness is a catalyst for positive, professional change. Anchored in scientific findings, thought leadership, and trust-based actionable insights, Christina has created a masterclass for optimizing performance and maximizing your personal ROI. Christina’s vulnerability through storytelling makes this a must-read for any professional.”

Bill Merritt, Financial Services at Gartner

“This book is a must-read for those seeking to unlock their professional potential with practical and thoughtful advice.”

Dan Driscoll, Lockheed Martin

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