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Ask for More

10 Questions to Negotiate Anything

An instant Wall Street Journal bestseller and “a joy to read” (Douglas Stone and Sheila Heen, authors of Difficult Conversations), Ask for More shows that by asking better questions, you get better answers—and better results from any negotiation.

Negotiation is not a zero-sum game. It’s an essential skill for your career that can also improve your closest relationships and your everyday life. Still, people often shy away from it, feeling defeated before they’ve even started. In this groundbreaking new book on negotiation, Alexandra Carter—Columbia law professor and mediation expert who has helped students, business professionals, the United Nations, and more—offers a straightforward accessible approach anyone can use to ask for and receive more.

We’ve been taught incorrectly that the loudest and most assertive voice prevails in any negotiation, or otherwise, both sides compromise, ending up with less. Instead, Carter shows that you get far more value by asking the right questions of the person you’re negotiating with than you do from arguing with them. She offers a simple yet powerful ten-question framework for successful negotiation where both sides emerge victorious. Carter’s proven method extends far beyond one “yes” and instead creates value that lasts a lifetime.

Ask for More is “like having a negotiation coach in your corner” (Linda Babcock, author of Women Don’t Ask) and gives you the tools to bring clarity and perspective to any critical discussion, no matter the topic.

Nick Onken

Alexandra Carter is a Clinical Professor of Law and Director of the Mediation Clinic at Columbia Law School. She has spent over a decade helping thousands of people improve their negotiation skills. She is a world-renowned negotiation trainer for the United Nations, where she has taught dozens of negotiation workshops to hundreds of diplomats from more than eighty nations. Carter graduated with honors from Georgetown University, was a Fulbright Scholar in Taiwan, and received her law degree from Columbia Law School. In 2019, Carter was awarded Columbia University’s highest teaching honor. She lives in Maplewood, New Jersey, with her husband and daughter.

“My entire career, I’ve been looking for a negotiation book, especially one that can go up against the Harvard Negotiation Project. When I started in publishing, I read Getting to Yes to prepare to negotiate my first book acquisition—and felt like I’d have to put on a different persona for this aggressive, winner-takes-all approach that didn’t match what seemed somewhat intuitive. Over a decade later, I finally came across a book (proposal) that shows how to put your strengths to work in a negotiation without having to compromise (or “lose”) and achieving remarkable results. For example, I used the ten-question framework of Ask for More when negotiating the competitive auction for this book.”

—Stephanie F., Executive Editor, on Ask for More

"Most of us approach negotiation with a mix of fear and confusion. Now comes Ask for More to our rescue. With stunning clarity, Carter walks us through ten questions that will help us calm our emotions, clarify our goals, and steer our relationships with confidence and grace. Carter's conversational tone, gift for metaphor, and empathy for life's predicaments makes it a joy to read."
—Douglas Stone and Sheila Heen, authors of Difficult Conversations and Thanks for the Feedback
 
"Many people have a binary way of thinking about what they get in life: they get stuck between either a "polite yes" or a "rude no". They forget there is a third alternative: to negotiate. This is brilliantly illustrated in Ask for More by Alex Carter."
—Greg McKeown, author of the New York Times bestseller Essentialism: The Disciplined Pursuit of Less

“Reading Alexandra Carter feels like having a negotiation coach in your corner, encouraging you to think creatively and giving you the courage to ask for more.”
—Linda Babcock, author of Women Don’t Ask and Ask for It

"Guided by a simple ten-question framework and filled with powerful stories of real-life change, Ask For More empowers men and women to ask for what they want (and actually get it). This book is a must-read for any professional looking to create stronger, mutually-beneficial relationships at home or in the office."
—Kathryn Minshew, CEO of The Muse and bestselling author of The New Rules of Work

“An immediately actionable resource for getting the results you want—and building better relationships along the way.”
—Adam Grant, author of Give and Take and Originals