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Archetypes in Branding

A Toolkit for Creatives and Strategists

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity

  • Publisher: HOW Books (September 13, 2012)
  • Length: 128 pages
  • ISBN13: 9781440308185