William Barr

About The Author

WILLIAM BARR, CEO of Universal Windows Direct (UWD), cofounded the company in 2002. UWD has excelled due to their commitment to excellence and sales training. Barr believes that teaching people how to sell is easy; however, teaching them how to think is powerful. Also, he endorses the idea that the more value you add to others, the more valuable you become. With the changing nature of today’s consumers, you must create a scenario where everybody—especially the prospects—wins. William lives in Chagrin Falls, Ohio, with his wife Addy. He stays very active in the community through his favorite charities, Big Brothers Big Sisters and A Kid Again

Books by William Barr

Selling With Purpose

The Universal Way

Redefine your career—and life—as a sales professional
As a sales professional, you may be well versed in the rhetoric and techniques of past authors and sales trainers. Most sales materials have not changed; they just get redefi ned and reinterpreted with each generation. What has changed is...

Paper Over Board

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