Tom Geismar

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An Adams Media author.

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Books by Tom Geismar

Identify

Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

By Tom Geismar, Sagi Haviv and Ivan Chermayeff

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."

Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even s...

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