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Thomas W. Butler
Books by Thomas W. Butler
Achieving Planned Innovation
A Proven System for Creating Successful New Products and Services
With Thomas W. Butler
Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon's and Thomas W. Butler's Planned Innovation® system, any firm, of any size, in any country in the world can achieve high rates of success in new-product innovation. Like a preflight instrument ...