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Theodore Levitt
Books by Theodore Levitt
Star Maps for Beginners
50th Anniversary Edition
By Theodore Levitt and Roy K. Marshall
Designed with the beginner in mind and useful to anyone interested in astronomy. Star Maps for Beginners is the classic guide to viewing and understanding the heavens. Its superb maps -- drawn in the shape of two crossed ellipses -- provide the reader with a unique perspective on the sky a...
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Marketing Imagination
New, Expanded Edition
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globali...
Trade Paperback
LIST PRICE $19.95
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