The Velominati

The Velominati are the founders of a singular online community - www.velominati.com - which celebrates the history of road cycling with a distinctive point of view, best described as (ir)reverence. Their infamous The Rules challenge cycling fans to emulate their heroes in everything from training ("it never gets easier, you just go faster") and equipment ("the correct number of bikes to own is n+1") to sock length and coffee choice. Frank Strack, the Editor-in-Chief, appears at bike shows worldwide and writes a column for Cycling magazine.