Tareq Azim

For over twenty years, Tareq Azim has directed the creative and strategic development of leading institutions in professional sports, human performance, entertainment, government, law enforcement, and finance. A former collegiate athlete and seven-time world championship coach, Azim built the Empower Performance Institute—one of the most sought-after performance facilities in the United States, hosting top-tier athletes in the NFL, UFC, and others. Tareq is also CEO and founder of an experiential creative agency, The We Group, and his current passion and venture, the Elesel Lodge, is set to change the global landscape of hospitality by using the power of culture, heritage, and social responsibility to create new solutions to our current mental and emotional health epidemic.