Sam Benton

Sam Benton is a behavioural strategist, one of LinkedIn’s Top 100 Sales Influencers in the UK. Originally from Sydney, Australia, Sam’s career took him to the UK where he was leader and director of MAD//Masters, working alongside Vice Chairman of Ogilvy Rory Sutherland. Most recently, Sam is the head of sales and commercial performance at MiniMBA, one of the world's leading marketing and brand management education programs founded by Mark Ritson. Sam works with individuals, teams, and organisations to build resilience, adaptability, and human-centred performance in an increasingly unstable world.

With a background spanning leadership development, behavioural science, and organisational change, Sam specialises in translating complex psychological ideas into practical tools people can actually use. His work focuses less on motivation and hype, and more on designing environments, habits, and mindsets that make positive behaviour sustainable. Known for his direct, thoughtful, and human approach, Sam challenges conventional narratives around success, toughness, and productivity – advocating instead for flexibility, self-awareness, and long-term thinking.