Pam August

Pam August guides organizations, teams, and leaders to unlock the potential that is already there for transformational results. She was the director of culture activation at WestJet, one of Canada’s most admired corporate cultures, where for fourteen years she was a fierce champion and developer of people and culture as a key enabler of strategic success. Today, she is a trusted partner for high-performance organizations around the world through her firm, Connecting Potential. With deep and diverse experience, she knows what it takes to uncover, align, and activate the best of what organizations already offer and what they can develop into. Pam is a sought-after speaker, facilitator, coach, and cocreator with a strong foundation of lifelong learning. She has a Bachelor of Adult Education, a Master of Arts in Leadership, and is certified as an Organization and Relationships Systems (ORSC) and brain-based coach. Pam takes pleasure in solving tricky problems, listening deeply, learning always, and laughing—a lot.