Nigel F. Piercy was Professor of Strategic Marketing at Cranfield School of Management, Bedfordshire, UK. Professor Piercy also taught at Duke University, Texas Christian University, University of California, Berkeley, and Columbia Business School. Over his career, he consulted many clients including British Telecom, Allied Dunbar, ICL, AT&T, Honeywell, AIB Group, Amey, and the British Yellow Pages. Dr. Piercy passed away in 2017.
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