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Michele Wucker

About The Author

Michele Wucker coined the term “gray rhino” to call for a fresh look at probable, obvious, impactful events that give us a choice to act. She is the author of four influential books including The Gray Rhino, which has moved financial markets, shaped government policy and business strategies around the world, and inspired a popular TED talk applying its principles to personal issues. A former media and think tank executive, she is founder of the Chicago-based strategic advisory firm Gray Rhino & Company. She has been recognized as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow, among other honors.  Visit her at

Books by Michele Wucker