Louis Perron

About The Author

Louis Perron, PhD, is a political scientist, consultant, and TEDx speaker based in Switzerland. He has won dozens of election campaigns in various countries—from big city mayors to presidents. He speaks fluent English, French, and German, and is a frequent commentator on election campaigns in the news and has been teaching political marketing for more than a decade.

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Books by Louis Perron

Beat the Incumbent

Proven Strategies and Tactics to Win Elections

By Louis Perron

Incumbents enjoy many advantages when they seek reelection, but their distinct disadvantages (such as not fulfilling promises or staying within the status quo) are ripe weaknesses for opposing candidates to knock them down. Studying the US's Barack Obama, Ukraine's Volodymyr Zelensky, and France'...

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