Lisa Ford

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An Adams Media author.

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Books by Lisa Ford

Exceptional Customer Service

Exceed Customer Expectations to Build Loyalty & Boost Profits

By Lisa Ford, David McNair and William Perry

Foreword by Tony Hsieh

When the going's tough, companies that survive will be those that build the greatest loyaltyby exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback.

With...

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