Kevin Ertell

About The Author

KEVIN ERTELL is a veteran executive and trusted advisor with more than 30 years of experience leading transformations at brands like Nike, Tower Records, and Sur La Table. As founder and CEO of Mistere Advisory, he helps companies of all sizes bring clarity, alignment, and action to their strategies. Known for his straight talk, practical insight, and ability to cut through complexity, Kevin draws on deep experience across leadership, operations, and digital growth to help teams turn ideas into results. When he’s not helping companies get unstuck, he’s likely playing bass, cooking for family, or following Cleveland sports with stubborn optimism.

Books by Kevin Ertell

The Strategy Trap

Why Companies Fail at Execution and How to Get It Right

By Kevin Ertell
Most strategies don’t fail on paper. They fail in the real world—where priorities shift, teams misfire, and execution breaks down.

In The Strategy Trap, veteran operator and former Nike executive Kevin Ertell delivers a no-nonsense guide to solving the problem every leader fa...
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