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Johnny Morris
Books by Johnny Morris
A Sportsman's Life
How I Built Orvis by Mixing Business and Sport
Foreword by Johnny Morris / With Geoffrey Norman
When Leigh Perkins bought the Orvis Company in 1965, the fly-fishing and bird-hunting outfitter was a sleepy business with annual sales that had leveled off at $500,000. Over the next thirty years Perkins built Orvis's annual sales to $100 million by revolutionizing the catalog retail industry an...