Jeremy D. Holden

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Books by Jeremy D. Holden

Second That Emotion

How Decisions, Trends, & Movements Are Shaped

By Jeremy D. Holden

An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are...

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