Jara Kern tapped her entrepreneurial streak as a kindergartner, when she wrote to Hasbro with the idea for a new line of My Little Pony toys, accompanied by names, marketing copy, and detailed illustrations. While she’s moved on from My Little Ponies, her knack for organizing ideas and expressing them in sparkling copy has stayed with her—and helped her nurture a thriving career. When she’s not strategizing or writing, you’ll find her running trails or learning about birds and bugs with her three children. She holds a degree in music performance from the Oberlin College Conservatory of Music and an MBA from the University of Wisconsin-Madison.
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