Jacob Goldenberg

About The Author

Jacob Goldenberg is a marketing professor at the Hebrew University of Jerusalem. He studies creativity, new product development, innovation, market dynamics, and the effects of social networks. He lives in Jerusalem, Israel.

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Books by Jacob Goldenberg

Inside the Box

A Proven System of Creativity for Breakthrough Results

By Drew Boyd and Jacob Goldenberg

“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive).

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