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Igor Nowé
Books by Igor Nowé
Marketing
Reinventing the Basics
By Igor Nowé
This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.
Discover the essentials of modern marketing with Marketing: Reinventing the Basics...
Discover the essentials of modern marketing with Marketing: Reinventing the Basics...