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Gerry Campbell
Books by Gerry Campbell
Demand Horizon
A Revolutionary Approach to Creating Great Products
By Gerry Campbell and Brian Solis
The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are in control now, determining the success and failure of every company and product in the market. Companies that underestimate the implica...
Hardcover
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