George Newman

About The Author

George Newman is an associate professor at the Rotman School of Management at the University of Toronto and a leading expert on creativity. His research has been featured in The New York Times, The Economist, BBC, Scientific American, Forbes, The Wall Street Journal, and The Washington Post. He has been named to the Thinkers50 Radar Class of 2026.

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Books by George Newman

How Great Ideas Happen

The Hidden Steps Behind Breakthrough Success

By George Newman

“If you’ve ever felt like creativity was sometimes out of reach, this is the guide you’ve been waiting for.” —Laurie Santos, host of The Happiness Lab podcast

Great ideas are all around us, waiting to be discovered—this illuminating guide offers accessible, research-backe...

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