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Gene Pressman
Books by Gene Pressman
Chasing Cool
Standing Out in Today's Cluttered Marketplace
By Noah Kerner and Gene Pressman
Cool isn’t just a state of mind, a celebrity fad, or an American obsession—it’s a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the ...
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