Fred Irby

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Books by Fred Irby

The Catalyst

How to Change Anyone's Mind

By Jonah Berger

Read by Keith Nobbs / With Fred Irby

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last

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